Performance Optimization Tips
Learn how to optimize your shop for faster loading and better user experience
Why Performance Matters
A slow shop means lost customers. Every 1 second delay can reduce conversions by 7%. This guide helps you optimize your ShopKatalog store for lightning-fast performance.
✅ Performance Goals
- Page load time: Under 3 seconds
- Time to first byte: Under 1 second
- Images optimized: Compressed and right size
- Smooth navigation: No lag or stuttering
- Mobile friendly: Fast on all devices
Image Optimization
Images are usually the largest files on your shop. Properly optimized images can dramatically improve speed.
File Size Guidelines
| Image Type | Ideal Size | Max Size |
|---|---|---|
| Product thumbnail | 50-100KB | 200KB |
| Product main image | 200-400KB | 5MB |
| Hero/banner image | 300-500KB | 5MB |
| Logo | 10-50KB | 200KB |
How to Compress Images
Option 1: Online Tools (Easiest)
- TinyPNG: tinypng.com - Compress PNG and JPG
- CompressJPEG: compressjpeg.com - Quick JPEG compression
- Squoosh: squoosh.app - Google's image compressor
- ImageOptim: imageoptim.com - Batch compression
Option 2: Desktop Software
- Adobe Lightroom: Professional image editor
- Photoshop: Export as web with optimized settings
- GIMP: Free open-source image editor
- XnConvert: Batch image processing
Best Image Formats
- JPG: Best for photos and detailed images (smaller file sizes)
- PNG: Best for images with transparency or logos (larger files)
- WebP: Modern format (smaller than JPG/PNG) - best when available
- Avoid: GIF, BMP, TIFF for web (use PNG or JPG instead)
Dimension Guidelines
- Product images: 1000x1000px (square) or 1200x900px (landscape)
- Don't upload larger than needed - resize before uploading
- Mobile users get the same size images - optimize for mobile
- Smaller dimensions = faster loading = better performance
Shop Structure & Organization
Product Categories
- Organize products into logical categories
- Use subcategories for large product collections
- Fewer products per page load faster
- Consider lazy loading for large catalogs (ShopKatalog handles this)
- Remove duplicate or inactive products
Database Performance
- Keep product descriptions concise (don't paste huge walls of text)
- Use clear formatting (paragraphs, bullet points) for readability
- Archive old/completed orders periodically
- Delete test products when done testing
- Avoid storing large files in product descriptions
Browser & Client-Side Performance
Recommended Browser Settings
✅ Do:
- • Use the latest version of your browser
- • Clear browser cache regularly
- • Enable JavaScript (required for ShopKatalog)
- • Use Chrome, Safari, Firefox, or Edge (modern browsers)
- • Close unnecessary browser tabs
❌ Don't:
- • Use old browser versions (outdated and slow)
- • Enable too many browser extensions
- • Use unreliable ad blockers
- • Run heavy applications in background
- • Disable images or CSS in browser settings
Cache Management
Cached data loads faster, but old cache can cause issues:
- Clear Cache: If shop looks outdated or isn't updating
- Keyboard Shortcut: Ctrl+Shift+Delete (most browsers)
- Hard Refresh: Ctrl+Shift+R clears cache for current page
- Clear Cookies: If login issues occur
- Frequency: Clear cache monthly or when issues arise
Extension Management
Browser extensions can slow down your shop:
- Disable unnecessary extensions
- Common culprits: Ad blockers, VPN, password managers
- Use incognito mode to test without extensions
- Keep extensions updated
- Uninstall extensions you no longer use
Internet Connection Optimization
Connection Type
Fiber (Best)
Download: 50-1000 Mbps | Recommended for hosting shops
Cable/DSL (Good)
Download: 10-100 Mbps | Adequate for most uses
4G Mobile (Fair)
Download: 5-50 Mbps | Works but can be slow for uploads
3G/2G (Poor)
Download: 0.5-5 Mbps | Avoid for managing your shop
Speed Test & Troubleshooting
- Test your speed at speedtest.net
- If slow, restart your router (unplug for 30 seconds)
- Move closer to WiFi router
- Use WiFi instead of mobile data when possible
- Limit devices using your WiFi while using ShopKatalog
- Contact your ISP if speeds are consistently below advertised
VPN & Network Tools
- VPNs: Can slow down your connection - disable if not needed
- Proxies: Avoid for best performance
- WiFi Analyzers: Find less congested WiFi channels
- Network Monitors: Check what's using your bandwidth
Mobile Performance
Mobile-Specific Optimization
- Mobile users see the same images as desktop - make them small
- Mobile loads slower - extra-optimize for mobile
- Reduce number of products per page on mobile
- Simplify mobile navigation
- Use mobile-friendly fonts and button sizes
Mobile Device Tips
- Use 4G/5G instead of 3G when possible
- Close background apps consuming data
- Clear mobile browser cache regularly
- Update your mobile browser and OS
- Disable auto-play for videos if on limited data
- Use mobile data compression features if available
Monitoring & Testing Performance
Performance Testing Tools
Google PageSpeed Insights
Go to pagespeed.web.dev and enter your shop URL. Shows mobile and desktop scores.
- • Free tool from Google
- • Gives specific optimization recommendations
- • Check monthly to track improvements
GTmetrix
Go to gtmetrix.com for detailed performance analysis and waterfall charts.
- • Shows what's slow and why
- • Compares performance over time
- • Provides actionable recommendations
WebPageTest
Visit webpagetest.org to test from multiple locations worldwide.
- • Test from customer locations
- • See how your site performs globally
- • Deep technical analysis
Performance Checklist
Performance Goals by Stage
Good Performance (50-79)
Shop loads in 2-3 seconds. Customers satisfied. Good for conversion.
Needs Improvement (50-74)
Shop loads in 3-5 seconds. Some customers leave. Apply optimization tips.
Poor Performance (Below 50)
Shop loads in 5+ seconds. High bounce rate. Immediate optimization needed.
Next Steps
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